Gilbey’s Gin Unlocks ‘Real Moments’ Value with Massive Jumia Black Friday Deal

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  In a move set to delight consumers ahead of the busy festive season, Gilbey’s Gin, Kenya’s leading gin brand, has launched a significant consumer promotion as the Official Drinks Partner for Jumia Black Friday 2025. 

 


Strategic Partnership and Exclusive Price Drop

  The partnership was unveiled at a high-energy, invite-only media launch at the Jumia Warehouse, effectively kicking off the brand’s involvement in the massive digital sale. The event was designed to be an immersive experience, embodying the spirit of the brand's "Made for Real Moments" campaign.

  The central feature of this collaboration is an exceptional consumer deal: the popular Gilbey’s Gin (750ml) has been discounted by Ksh 500, bringing its exclusive Jumia Black Friday price down to just Ksh 1050. This major price reduction aims to make premium spirits accessible to a wider audience, ensuring consumers can affordably stock up for their upcoming celebrations.

Making Quality Accessible

 The launch event successfully showcased how Gilbey's is fusing its established reputation for quality with Jumia's efficient digital platform. Attendees witnessed the seamless journey from the gin's "uncompromised craftsmanship" to fast and reliable digital delivery, reinforcing the message that great moments are easy to achieve.

 Lilian Mbugua, Brand Manager for Gilbey’s, emphasized the deeper meaning behind the promotion. “This partnership with Jumia is a powerful expression of our ‘Made for Real Moments’ ethos. It is about more than just a price cut; it is about breaking down barriers and making the highest quality gin accessible to every Kenyan to celebrate their authentic connections,” she stated. Mbugua expressed excitement that the Ksh 1050 price point on Jumia will help unlock even more joyful moments during the festive period.

Unbeatable Value on Jumia

 For Jumia, the partnership reinforces their dedication to providing exceptional value to their extensive customer base.

 Nelly Kihenjo, Chief Marketing Officer at Jumia, commented on the collaboration: “Jumia is committed to delivering unbeatable value, and our partnership with Gilbey's, a trusted and iconic brand, delivers exactly that. This exceptional Ksh 500 discount on a consumer favourite like Gilbey’s Gin is a key highlight of our commitment to making high-quality, in-demand products available and affordable for every customer across our extensive network.”

The promotion is available exclusively on the Jumia platform and began on October 31, 2025, marking the start of Jumia’s Black Friday sales. Given the significant discount, consumers are strongly encouraged to shop early, as stock for this highly sought-after item is limited.

About Gilbey’s Gin

  Gilbey’s Special Dry Gin is a standout spirit within the East Africa Breweries Limited portfolio. Known for its smooth taste and versatility, the gin is a delicate blend of 12 natural ingredients, expertly crafted to deliver a balanced and refreshingly dry flavour. Its "Made for Real Moments" positioning continues to redefine the gin experience in Kenya, ensuring premium quality is both enjoyable and accessible.



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